‘CLIMATE ACTION’ CONFERENCE MATERIAL AND marketing campaign
JUNE 2023
Client(s): Springer Nature for the 2023 INORMS Congress
Project: n/a
Tools: Adobe Creative Cloud, D3
Categories: Static, Infographic, Marketing, Conference, Data-driven
The 2023 INORMS Congress was held in Durban, South Africa between 30 May - 2 June. In the lead-up to this event I was approached by colleagues within the Nature Research Intelligence team to design develop a set of data-driven marketing and conference material, suitable for print and digital consumption.
Each piece was to be underpinned with data taken from the team’s in-development Nature Navigator system, that aims to assist individual’s from first-generation academics and researchers to seasoned professional editors, professors and hiring managers to find other ‘experts’ in their field based on a range of selected attributes.
Working with team colleagues, Marketing, Design and Branding teams, the main piece of collateral was to be a double-sided ‘A4’ teaser piece to entice readers into discovering more of the product we were developing.
Climate Action was selected as the topic to focus upon and a set of four simple but high-impact visuals were decided on and subsequently designed using data from teh Nature Navigator system.
This would only be available as a digital download from Springer Nature’s own company website.
A5 CONFERENCE ‘CONVERSATION ICE-BREAKER’ HAND-OUT POSTCARDS
These would only be available as a printed hardcopy material to be handed out at the company’s dedicated booth at the 2023 INORMS Congress.
SOCIAL MEDIA MARKETING CAMPAIGN COLLATERAL
On from the main campaign material had been created, a request was tendered for additional social media-focused material to use on supporting company campaign LinkedIn and Twitter Social Media feeds. Given this was the first time such content has been requested [of the Nature Research Intelligence team], we needed to ascertain dimension/sizing/image file format constraints to follow. Based on previously published social media campaigns, we decided on 1080px square, 1200px square and bespoke Portrait’ orientated layouts.
On from there, working with the Marketing and Product Design teams, we jointly agreed which individual visualisations from the main piece would be most approbate to carry forwards in to these smaller targeted pieces of design work, deciding on the geographic circle-packed ‘bubble’ chart [due to its simplicity and lack of need to geographically locate individual geographic entities] and the topic tree due to its inherent relationship with the Nature Navigator system currently being developed by Springer Nature, providing an obvious, direct way in to peaking a researcher’s interest in our in-development system.
These would only be available as digital posts on Springer Nature’s own social media feeds.
